Describe a typical day at work for yourself.
6am--wake up and eat some raisin bran, select the days appropriate soundtrack on my car's cd player and then drive an hour to work.
7:30 to 10am--make coffee, check emails and compile the news for both the Profile and Madera sites.
10 to 10:15am--eat carrots and hummus
10:15 to noon--begin to build bike shop and team orders
1 to 4pm--take calls, build and pack orders, and talk trash with Scooter
4 to 5pm--drive home and chat with the team via cellular telephone
5 to 8pm--ride and film with the dudes!

Funny enough, this schedule rarely changes.

How many hours per day do you work? Per week?
My schedule is 7:30am until 4pm and that's after an hour commute each way to work. 40 hours a week in the office, and about 5 hours outside either on the phone, on my personal computer, or behind the lense.

What tasks are you responsible for on an average day? And a non-average day?
On an average day, I spend 1/3 of my time checking emails and taking phone calls, 2/3 packing and shipping orders.

Can you describe what each task encompasses?
Emails are always difficult for me. I get overwhelmed first thing in the morning with an inundation of requests in my in-box. Plus, its the easiest way to communicate with both the Madera and Profile teams so there's plenty on that end. I have a hard time sending simple, straight forward answers to anything. Two thirds of my email responses are pretty long winded...luckily though, I've learned how to peck-type extremely fast. I just got props yesterday for that ability from our promotions manager.

Building orders takes up a good portion of the day. We have to build up every crank and hub set to order--cranks take about five minutes per set and hubs (depending on how smoothly everything gels together) can take 7 to 8 minutes. Large orders with multiple sets of hubs and cranks can sometimes take days to finish.

And when speaking to bike shops, I try to retain somewhat of a personal relationship with most of the purchasers we deal with. With that in mind, I try not to rush phone calls...I'm always curious as to what is going on on their end and how they (and the shop) are doing. That always takes a good amount of time.

How do you divide time between the different tasks you have to accomplish each day?
We have breaks at 10am and noon. Considering my life (all of my friends make fun of this) is tightly scheduled, I use those two breaks as mandatory stopping and re-setting points during the day. Emails are handled from 7:30am until 10pm, from 10:15 until noon I'm usually planning print adverts, ordering supplies, and prepping product. From 12:45 until 4pm, I'm on the phone with bike shops, building and packing orders. I do my best at not wasting a second of the day. That makes going to bed really easy every night because I'm absolutely exhausted.

What's the biggest setback or distraction in getting what you need to get done each day?
That's a difficult question. In all honesty, its probably my serious lack of short term memory. If I'm working on something, it's really difficult for me to stop what I'm doing to either start or finish something else. When phone calls come through, I have a tendency to ask if I can call them back in ten minutes just so I can make a definitive stopping point at what I'm working on. So, I guess the major setback is my brain's functioning capacity.

What's something you never expected to have to spend time on each day?
Making my own coffee in the morning. I wish I had an in-house Indy coffee shop at my disposal.

What steps do you take to accomplish everything you need to do every day?
If I didn't have a schedule, things would be straight up bedlam. Setting a daily schedule is a time/life saver.

Do you "work" on your days off?
Yes, deifinitely. Considering I usually ride every day after work and atleast two full weekends a month (when I'm not two hours north in Gainesville with my lady), I'm constantly chatting with riders (from in and out of town) about both Profile and Madera. That is besides filming with our local team riders (Tom Villareal, Conall Keenan, and Jeff Harrington (temporarily in town)) And usually on my commute home (which takes an hour) and my drives to Gainesville (2 hours), I take the time to catch up with our teams on my 6 year old cell phone (the size of a butterfinger bar). Contrary to all the trash talk about my phone, it works well. And because its a conversation piece, I refuse to get rid of it.
I also get quite a few inquiries on my myspace and facebook regarding work. I'll usually answer those while at home.

When was the last vacation you took?
March 7th. Spent a week in San Francisco without my bike and it was phenomenal.

Anyone you wanna thank?
Jim and Nancy Alley for their confidence and trust in my decisions (and retaining me here in the shop for over 8 years). Charlie Fernandez for being my right hand man. Grant, Gus and Tracie here in the shop for helping me get orders dialed in. Our machine shop for belting out product on time. And both the Profile and Madera teams--I'm pretty proud of those guys. Thanks for the support!