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  The Party starts early
So a couple weeks ago, Carlos Diaz (who manages the Profile race team in Puerto Rico) hooked Mulville up with the opportunity to ride in some wild demo/party in Rincon last weekend. Five days of surf, parties, and bmx. I'm not sure there's anything b...

  Profile 40th Anniversary Limited Edition Crank Information
2008 marks the 40th anniversary of Profile Racing. To help celebrate this occasion, Profile Racing will be remanufacturing original Retro cranksets. The cranksets will be made on our original 1979 tooling. They will be exact replicas of the originals...

  Profile Merges With Tren UPDATED WITH PICS UPDATED AGAIN
New Products On The Market Soon
Happy All Fool's Day! We hope you enjoyed laughing with us. ProfileRacing.com Profile owner and President, Jim Alley announced the merging of Profile Racing, Inc. with premier Hong Kong bicycle parts manufacturing giant Cho Cho Tren Ltd. today. ...

  the weather is breaking
A couple months ago Mulville and Degroot headed out to Cali. to do interviews on Daily habit. I barely get three stations on my TV...consequently this is my first time checking it out. Enjoy. Fuel's Daily Habit with the UGP team from chad degr...

  a carnival act on a freight train
Mulville just took a red-eye flight to Puerto Rico a couple hours ago. He got invited down there by Carlos Diaz (who runs the Profile Puerto Rico race team) for a weekend of demos. For the balance of the time, he'll be surfing in Rincon and getting b...

  Oh, have we got a video?
An interview, a picture, and four videos. An Interview. Degroot has a new one up on UGP: De Goat on UGP A picture. The newest issue BMX Plus! Jared Eberwein. No handed 360. Video #1. ODI mix. Larry Alvarado at the video helm and Chris Gil...

  first real job since 2000
I met Luis Pinzon back in 1998 at the Skatepark of Tampa. That was back when he was a junior in High School-- we'd meet two days a week to carve around on vert. Since then, I've seen him graduate high school, tread through college, and suffer the ...

  The Art of the Nose-Wheelie
A couple weeks ago, I got this photo of Aaron Behnke doing a nosewheelie in the frigid weather of Morgantown, WV.. Learning nosewheelies can be a frustrating and very long term endeavor. So to get a little bit more insight into something that you hav...

  Re-thinking rethinking my opinion
Profile Racing has lots of enthusiastic fans of our products, but I don't think that any of them are as devoted to us as Larry Chew. His bikes are part BMX art, part whimsy, and mostly Profile, and he takes beautiful pictures of them. Here's the late...

  Profile Cyclocross hubs?
In quick team news, Liam Fahy Hampton has an interview on www.databmx.com It's quick and to the point...Enjoy. Here is a couple pictures of some new '08 Green Mini Hubs and some prototype parts that we are working on: This is our new prototy...

  weird people, wild times
Bike week in Daytona always sends a motley crew of dudes through the state of Floirda. I was driving home from work last week and a small contingent of the "Outlaws" rode past me in traffic. I'm pretty sure you have to have a burly, West Virginia bea...

  re-think my opinion
It's always nice to document a new ride before it gets shredded to all hell. Case in point- Larry Alvarado's new Volume. By working in this shop on a daily basis, familiarity will sometimes kick in making certain colors unappealing; I've been l...

  I kept asking Mulville to tell me stories
Tallahassee trip
"Hey Matt, I think you just drove through wet paint." I walk out of the coffee shop, and Ty was hanging halfway out of my car, his torso hovering over a puddle of fresh, white house paint. "I think we have a problem here..." Thursday, February 28t...

  Brian Perez Races UCI Elites
Race Update
PRESS RELEASE Brian Perez Becomes Junior Elite Athlete To Race UCI Race in Florida (Lajas, PR - March 7, 2008) Profile Racing factory BMX racer Brian Perez (17 Expert) announced today that he will join the UCI (Union Cycliste Int...

  To Hell With Work
The new Phil Aller shirts just arrived yesterday: "To hell with work, I'm off to Barbados." Half the batch is heading to Profile Europe, the other half will be available at bike shops and through our online store here in the states. Not actually r...

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